01Introduction
This Privacy Policy describes how 777xe ("we", "us", "the Platform") collects, uses, stores, and protects the personal information of players who register and use the 777xe platform at 777xe.biz. It applies to all products and services offered under the 777xe brand, including sports betting, online casino, live dealer games, roulette, fishing games, esports betting, and all associated promotions.
By registering an account with 777xe and accepting our Terms and Conditions, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with how 777xe handles personal data as described here, please do not create an account or use the platform.
777xe is committed to handling personal data with care, transparency, and in a way that respects the privacy expectations of Pakistani players. We collect the minimum information necessary to operate the platform, process transactions, and comply with our legal and regulatory obligations. We do not sell personal data to third parties for marketing or any other commercial purpose.
This Privacy Policy should be read alongside the 777xe Terms and Conditions and the Responsible Gaming Policy. Together, these three documents govern your relationship with the 777xe platform.
02Data We Collect
777xe collects personal data through several channels: directly from you when you register or interact with the platform, automatically through your use of the website and its features, and from third-party payment providers and identity verification services. Below is a full breakdown of the categories of data we collect.
| Data Category | Specific Examples | Source |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, copy of CNIC or passport | Provided by you during registration or KYC verification |
| Contact Data | Mobile phone number, email address | Provided by you during registration |
| Financial Data | Easypaisa/JazzCash account reference, IBFT account details, card last four digits, transaction records | Generated through your deposits and withdrawals at 777xe |
| Account Activity Data | Login timestamps, bet history, game sessions, bonus usage, withdrawal history | Automatically generated by platform activity |
| Technical Data | IP address, device type and model, browser type, operating system, session duration | Automatically collected via cookies and server logs |
| Communications Data | Live chat transcripts, email correspondence, support ticket history | Generated when you contact 777xe support |
| Verification Data | Proof of address documents (utility bills, bank statements), selfie for liveness check | Provided by you during identity verification |
777xe does not collect sensitive personal data such as biometric information beyond liveness verification checks during KYC, political opinions, religious beliefs, or health records. We do not record the actual financial account credentials of your Easypaisa, JazzCash, or bank accounts — only the reference identifiers needed to process transactions.
03How We Use Your Data
Every piece of personal data that 777xe collects is collected for a specific, defined purpose. We do not use your data for purposes beyond what is described here without first obtaining your consent or updating this Privacy Policy with advance notice.
Account Operation and Service Delivery
The core purpose for collecting your identity, contact, and financial data is to create and manage your 777xe account, process deposits and withdrawals in PKR, settle bets, credit bonuses, and provide customer support. Without this data, 777xe cannot operate as a functional platform for you.
Identity Verification and Compliance
777xe is required to verify the identity of players as part of its anti-money laundering (AML) and know-your-customer (KYC) obligations. Your identity data and verification documents are used for this purpose. This is a legal requirement and not optional — accounts that cannot be verified may have withdrawal capabilities restricted.
Security and Fraud Prevention
Technical data including IP addresses and device identifiers is used to detect and prevent fraudulent account activity, bonus abuse, unauthorised access, and multi-accounting. This data helps 777xe maintain a fair playing environment for all members.
Communications and Marketing
777xe uses your contact data to send account-related notifications — including deposit confirmations, withdrawal processing updates, bonus credits, and security alerts. With your consent, we also send promotional communications about new offers and features. You may opt out of marketing communications at any time via your account settings or by contacting support.
Responsible Gaming Monitoring
Account activity data, including bet frequency, session length, and deposit patterns, is used by 777xe to monitor for signs of potentially problematic gambling behaviour. This is part of our responsible gaming commitment and is handled with strict internal access controls.
Platform Improvement
Aggregated and anonymised usage data helps 777xe understand how players interact with the platform, which features are used most, and where improvements can be made. This data is never traceable back to any individual player.
04Legal Basis for Processing
777xe processes personal data under the following legal bases, depending on the purpose of the processing:
- Contractual Necessity: Processing required to deliver the services you have signed up for at 777xe — including account management, bet settlement, and payment processing — is done on the basis that it is necessary to perform our contract with you.
- Legal Obligation: Processing for identity verification, AML screening, and compliance reporting is carried out to fulfil 777xe's legal obligations under applicable gaming and financial regulations.
- Legitimate Interests: Processing for fraud detection, security monitoring, platform analytics, and responsible gaming oversight is carried out based on 777xe's legitimate interest in operating a secure and fair platform, provided this does not override your individual rights.
- Consent: Marketing communications are sent on the basis of your consent, which may be withdrawn at any time.
Where 777xe relies on legitimate interests as the legal basis for processing, we conduct an internal assessment to ensure that the processing does not disproportionately affect the rights and freedoms of individual players.
05Data Sharing and Third Parties
777xe does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We share data only where it is necessary to deliver our services, comply with legal requirements, or protect the integrity of the platform. The categories of third parties with whom data may be shared are as follows:
Payment Processors
When you make a deposit or request a withdrawal at 777xe, your transaction details are shared with the relevant payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, your IBFT bank, or Visa/Mastercard. The data shared is limited to what is needed to complete the transaction. These providers operate under their own privacy policies and security standards.
Identity Verification Partners
For KYC purposes, 777xe may use third-party identity verification services to cross-reference the documents you provide. These services receive only the data necessary to perform the verification check and are contractually prohibited from using your data for any other purpose.
Game and Technology Providers
Casino game providers — including live dealer studio operators — receive minimal technical data such as your session token and wagering activity within their games. This is necessary for game delivery and result calculation. These providers do not receive your name, payment details, or personal contact information.
Legal and Regulatory Authorities
777xe may be required to disclose personal data to law enforcement agencies, regulatory bodies, or courts when legally obligated to do so. We will only disclose the minimum data required and, where legally permissible, will notify you of such disclosures.
All third-party service providers engaged by 777xe are required to handle personal data in accordance with applicable data protection standards. Contractual data processing agreements are in place with all material processors.
06Cookies and Tracking Technologies
The 777xe platform uses cookies and similar technologies to provide a functional, personalised, and secure browsing experience. A cookie is a small data file placed on your device when you visit a website. The types of cookies 777xe uses are as follows:
Essential Cookies
These cookies are strictly necessary for the 777xe platform to function. They manage your login session, remember your language and currency preferences, and maintain the integrity of your betting slip and balance display. Without these cookies, the platform cannot operate. They do not require your consent.
Analytics Cookies
Analytics cookies help 777xe understand how players navigate and use the platform. The data collected is aggregated and anonymised — it does not identify individual players and is used solely to improve the platform's features and performance. These cookies require your consent.
Security Cookies
Security cookies are used by 777xe to detect and mitigate fraudulent activity, bot traffic, and potential account takeover attempts. They store session identifiers and device fingerprint data in a secure, hashed format.
You can manage cookie preferences through your browser settings. Note that disabling essential cookies will impair your ability to use the 777xe platform. For full details on specific cookies deployed on 777xe, contact our support team at support@777xe.biz.
07Data Retention
777xe retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory, or operational obligations. The general retention periods that apply to different categories of data are set out below:
- Account and Identity Data: Retained for the duration of your active account at 777xe, plus a minimum of five years following account closure to meet anti-money laundering record-keeping obligations.
- Financial Transaction Data: Retained for a minimum of five years from the date of each transaction to comply with financial reporting obligations.
- KYC and Verification Documents: Retained for the period required by the applicable regulatory framework, typically five years following account closure or the last transaction date.
- Account Activity and Bet History: Retained for the lifetime of your 777xe account and for up to three years after closure for dispute resolution purposes.
- Support Communications: Retained for two years from the date of the last communication for quality assurance and dispute resolution.
- Technical and Log Data: Retained for up to 12 months for security and fraud investigation purposes.
- Marketing Consent Records: Retained for the duration of your account and for up to two years after your last opt-out interaction.
When personal data is no longer required for any of the above purposes and the applicable retention period has expired, 777xe will securely delete or anonymise it so that it can no longer be linked to you as an individual.
08Security Measures
777xe implements a range of technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. The principal security measures in place at 777xe include the following:
- Transport Layer Encryption: All data transmitted between your device and the 777xe servers is protected using 256-bit SSL/TLS encryption. This applies to every page and every transaction on the platform.
- Access Controls: Internal access to personal data is restricted on a strict need-to-know basis. Employee access levels are reviewed quarterly and revoked immediately upon change of role or departure.
- Data at Rest Encryption: Sensitive data stored in 777xe databases — including identity documents and payment references — is stored in encrypted format using industry-standard algorithms.
- Segregated Player Funds: Your PKR account balance is maintained in accounts that are separate from 777xe's operational funds, protecting your balance in the event of any business-level financial disruption.
- Penetration Testing: The 777xe platform undergoes regular security assessments including vulnerability scanning and penetration testing by independent security specialists.
- Incident Response: 777xe maintains a data breach response plan. In the event of a material data security incident affecting your personal data, we will notify affected players promptly and in accordance with applicable regulatory requirements.
Despite these measures, no internet-based platform can guarantee absolute security. You play an important role in keeping your account safe by maintaining a strong, unique password for 777xe and not sharing your login credentials with anyone.
09Your Rights Over Your Data
As a player at 777xe, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact 777xe support at support@777xe.biz with the subject line "Privacy Rights Request". We will respond within 30 days.